One of the things that needs to be considered is wheather the job could be carried out successfully on one of the ever increasing amount of Digital presses that are now available.
If this is possible, straigt away the cost for film and plates is eliminated, and so are the initial make ready charges associated with traditional presses.

Although time would have to be taken into account for the electronic file conversion, most of this time would have been spent in pre-press anyway prior to film runout.

Quality must also be taken into account, with the HP/Indigo option being the better more litho' like reproduction but this is also vastly more expensive than the Xerox/Canon digital presses.

Customers could be made aware of the digital options and on smaller quantities made aware of the savings that could be made.

Quantities